When Jackie Piper and Victoria Whitbread discovered an old colour dictionary in an Oxfam shop, it began a journey to re-establish the long-forgotten British Colour Standard. First established in 1931, the brand had been out of use since the 1950s. A digital colour reader established a profile for the many hundreds of colours created and logged in the 1930s, including many historic and special Royal colours, designed for coronations and special events. Today, British Colour Standard champions eco, sustainable and Fairtrade products in the brand’s historic colours.