AUTUMN WINTER 24
Seventy + Mochi
This Autumn Winter, celebrate sustainability without compromising on style with Seventy + Mochi’s latest collection of elevated denim. Western-inspired styles and elevated embroidery take centre stage, making this collection the brand's most standout collection yet. Our top pick for a bestseller is the Juno Oversized Jacket, a fresh take on the classic bomber, reimagined in a timeless denim wash.
Explore the Collection
Discover Seventy + Mochi’s thoughtfully crafted pieces, where timeless style meets sustainable innovation. From effortlessly cool recycled denim to versatile wardrobe staples, each design is made to stand the test of time. Explore the collection and find pieces that not only look good but feel good to wear, knowing they’re made with care for people and the planet.
MEET THE MAKER
The Story Behind Seventy + Mochi
Founded in 2020 by visionary designer Haya Iqbal Ahmed, Seventy + Mochi is more than just a fashion label — it's a celebration of heritage, craftsmanship and mindful creation. With deep roots in the textile industry, Haya drew inspiration from her family's long-standing tradition of fabric making, blending timeless techniques with a modern vision for sustainable fashion.
A Mission Rooted in Sustainability
At the heart of Seventy + Mochi is a commitment to creating clothing that lasts — in style, quality and impact. From the materials they choose to their thoughtful production methods, every step is guided by a deep respect for people and the planet. Their designs reflect the belief that fashion should empower wearers while treading lightly on the Earth.
The Meaning Behind the Name
Seventy + Mochi reflects a harmonious blend of past and present — "Seventy" as a nod to timelessness and tradition, and "Mochi" symbolising a sweet, playful spirit that runs through their designs. Together, these elements create a brand ethos that is as meaningful as it is stylish.
